Earlier
this year, a new record was broken, one which will be extremely hard
to break. The release of a particular movie ended the 76 years it
spent in what's known as development hell, a long running period
where a film is being worked on, but isn't completed or released.
The film is based on a book which is this very year 100 years old,
and has been influencing some of the most popular and enduring and in
their own way influential movies, books, and television series for
the last century. It was a long time coming, but the story that was
a clear source of inspiration for Star Wars, Star Trek, Dune,
Superman, Farscape, Stargate, James Bond, and the single most money
making movie ever made, Avatar, finally, finally, was released
as a major film.
And
nobody saw it.
John
Carter, the movie adaptation of the book A Princess of Mars,
hugely underperformed at the box office, and I am having an
incredibly hard time understanding why.
Let
me get this out of the way and say that I loved it. I loved the
books; I waited 6 years for the movie to get made (and watched as the
project got bounced across three directors and two studios just
during the time I was paying attention); I have seen the movie 6
times and I left the theater unable to wait for the sequel, which is
now sure to never come. I anticipated this movie so much that I was
afraid, very afraid, that when it came out I would be hugely
disappointed, and I currently am, but not for the reason I was afraid
of. Frankly, it's for a reason that never crossed my mind, that it
didn't do well (financially), and that there won't be more of it.
And again, I just can't understand why.
Now
when I say I don't understand, what I mean is that I just don't get
it. There's several reasons why it didn't do well, and I know
objectively why they ruined this movie (again, financially). I know
the reasons, and while I don't get why the movie was so plagued with
them, I can tell you this: this movie's failure is a living example
of why Hollywood is so screwed up right now.
Hollywood
people hated it before it was even made.
Part
of the interesting thing of a movie having a 76 year legacy of not
being made is that you can start to see a pattern here. And one huge
pattern for John Carter is that in all this time, Hollywood was never
quite willing to give it a decent chance. The very first attempt to
make this movie was in the form of a cartoon adaptation, co-created
by the original author, Edgar Rice Burroughs (then already world
famous for his other character, Tarzan), and Bob Clampett, (a
successful animator best known for the creation of Porky Pig). What
was set to be the first ever full length animated film was a sci-fi
epic that at first interested the studios, until they showed some way
early test footage to a rural town test audience that reacted
unenthusiastically. The plug was quickly pulled, which might have
seemed a bad idea a few years later when the sci-fi epic Flash Gordon
serials gained huge popularity immediately upon release, and Snow
White and the Seven Dwarfs (the film that would gain the title of
first full length animated movie) was also hugely popular and won
Academy Awards. John Carter, the project which was what both of
those were before they were made, continued to wallow in development
hell.
Fast
forward to modern day, just before the movie came out, and there were
already analysts predicting failure for this movie. The same second
guessing that caused the property to miss out on the successes
achieved by Snow White and Flash Gordon pervaded every iteration of
this movie, until when it finally did come out, that second guessing
was being printed and published for all to see, and judge the movie
by, before anyone got a chance to even view it. And lo and behold
when enough people in Hollywood started telling everybody that would
listen, including (and especially) potential audiences that this
movie was going to bomb, audiences avoided it, causing it to bomb.
And
you know who was there to tell you all about it? Hollywood was.
That's because...
When
Hollywood decides it's right, it will never admit it was wrong.
It
was decided this movie was going to bomb before it ever came out, and
it was likewise agreed that it was a bomb before it was even out of
the theater. Hollywood didn't give it half a chance to even generate
good word of mouth after its admittedly weak opening weekend, because
for every audience member trying to tell their friends, “hey, this
was good, you should check it out”, there were two analysts saying
“man, this movie is losing so much money it's not even funny, that
probably means you shouldn't see it”. Disney waited a full two
weeks from its release to announce to everybody that they lost a huge
amount of money on it. It earned its own subheading on Wikipedia's
page for the term “Box Office Bomb” within a month of being out.
High ranking, important people at Disney are losing their jobs in
shame, and the movie can still be seen in the major theaters.
We're
not hearing about it's good, early critical reviews. We're not
hearing about the Facebook petitions to give us a sequel. We're not
hearing about how it has a higher user rating on MetaCritic than the
money devouring Hunger Games. We're not hearing about how it broke
the all time opening weekend record in Russia. Don't get me
wrong, it's not doing well, but it's not doing as bad as is being
reported. Hollywood told us all before it came out that this movie
would bomb, and now that it's out, they're telling us just how bad it
bombed.
Still,
it's not hard to blame a lot of audiences for not going on account of
they had no idea what it was about. That's because...
Hollywood
has no clue what to do with a good idea.
Here's
the deal. I talked up at the top about how ridiculously influential
the book the movie was based on is. If you read it yourself, you can
right away start picking out major things that have become more
famous in other media that found their origin in this series. Some of
them are huge (like almost all of the non-environmentalist parts of
Avatar), and some of them are much more subtle (the word Jedi is
derived from similar words in Burroughs' Martian language). But
beyond just the influence of this book, think about the successes of
the things influenced by it. Dune revolutionized science fiction.
Superman is easily the most widely recognized superhero in the world.
Star Wars can't be even mentioned without making a million dollars.
Avatar made all the money, rocketing up the box office despite being
three hours of blue cat people trying to save nature, all of which
are things that would normally turn audiences off on their own. But
what made people go see Avatar were all the other parts, parts which
were taken from John Carter. Indeed, some of the most successful and
memorable aspects of all of these things were the parts inspired
directly by John Carter. And the movie that we got out of it,
while it had some updating and “fleshing out”, was overall a very
faithful adaptation, putting on the screen an incredibly accurate
depiction of the world that inspired countless others.
And
then the advertising crew took a look at that world, threw their
hands in the air, and said, “We have no idea what to do with this.”
Where a preview could have told us how old the property was, or how
inspirational it has been to the things that most audiences love, or
given us any real indication of what the movie was about, or even
told us at some point that this movie takes place on Mars, they
instead decided to be as vague about the plot and location as
possible, and show us only the most fleeting, nondescript, and
typical seeming footage of the action and special effects that they
could find. The title of the book, A Princess of Mars, dropped the
Princess so as to please all the males who just couldn't take
Princess Leia seriously, and dropped the Mars to satisfy any women
who still had lingering doubts about this whole sci-fi genre. In the
end, they went with the name of the human character as the title,
telling no one anything about the move other than that Edgar Rice
Burroughs didn't show that much creativity when naming his characters
(he spent all that creativity on creating whole planets and alien
races and histories from thin air).
The
title change is just one part of a whole different problem, namely
that...
Hollywood
wants to fix what's not broken.
Again,
take a look at the provided (and let me assure you, only partial)
list of things the original book inspired. Think of the minds that
were influenced by this work, and used that influence to make
themselves famous with their own stories. You don't inspire that
many people and projects of that high a creative caliber and that
long lasting an appeal by being a terrible story teller. And while
Burroughs had his weaknesses in the character development (and
occasionally naming) department, he was by no means a terrible story
teller. The covers of his books describe him (quite accurately, in
my opinion) as the greatest adventure writer of all time. Ray
Bradbury described him as “the most influential writer, bar none,
of our century”. You have to understand how much influence
Burroughs as a writer had on the genre of sci-fi that was still quite
young at the time of his writing, and recognize the influence that he
still holds, even if a lot of audiences don't realize he's the one
who originated it. Jules Verne and H.G. Welles get all the credit
for creating the genre of science fiction itself, but it was
Burroughs' works, primarily with the John Carter of Mars series, that
really created what we know now as sci-fi. This man's pedigree in
storytelling is nearly unsurpassed, to the point that he has two
cities in America named after his fictional characters, and when
Hollywood got a hold of his magnum opus, it still decided that they
had to tweak it.
I
definitely enjoyed the movie, but I have to say, it's not my new
favorite movie like it was hoping (and like it would be if it was
just a little more faithful). Understanding that because of the time
period it was written in (and the first person narrative, which led
to focusing almost entirely on one character), there was some
updating that had to be done, but considering that most stories that
are nearing 10 years start to show their date, needing only a little
character development and maybe a little more feminine empowerment
after a century is quite an impressive feat. What the work didn't
need was a dead family back story. The book was the ultimate fun
time thrill ride, about a dude who was just generally awesome running
around on an alien planet fighting monsters to save the princess, and
doing so in the most fun, creative, and genuinely engaging way
possible. It was just about the last story that needed a heaping
helping of tragedy, angst and general Jason Bourniness. This section
of the story remained thankfully small, but it was still there, and
it took up enough screen time (at the expense of the romantic
development of the main characters) that it fundamentally changed the
genre of the story, from Romance (set in a sci-fi adventure) to a
Drama (a journey of self discovery set in a sci-fi adventure). This
subplot doesn't quite mesh with the rest of the pulpy fun of the
movie, and more importantly, it doesn't mesh with the ludicrously
amazing movie we could have had if it had remained entirely within
the tone of the book.
Why
does Hollywood feel the need to shoehorn moodiness where it doesn't
belong? It's simple, really...
Hollywood
has killed good action movies.
You
may have noticed a growing distinction between your typical summer
blockbuster action movie and the more subtle, nuanced dramas often
found in arthouse theaters. Compare Transformers 3 with, oh say,
Blue Valentine. Now I didn't see either, so I can't really say much
about the quality of the movies themselves, just that based on the
previews I had absolutely no interest in either. What I can say is
that Blue Valentine had phenomenal reviews, was nominated for an Academy
Award, and has an 88% at Rotten Tomatoes. It didn't do badly
in the box office, making a decent 12 times its own budget, so it got
away with a nice profit to boot. Transformers on the other hand, has
a 35% at Rotten Tomatoes, was nominated in nearly every Razzie
category, and has one of the most unintentionally (or quite possibly
intentionally) hilarious Wikipedia entries I've ever seen. It also
made over $300 million in the US alone, and was at the time one of
only 10 movies in history to make over a billion dollars, making
significantly more than either of the two Transformers movies
preceding it. Like it or not, this kind of money generating ability
cannot be ignored by Hollywood, and obviously isn't being ignored, as
there is already a Transformers 4 being worked on (reported to be, I
kid you not, a reboot of the series, though still done by the same
people.)
Notice
a difference there? Hollywood has taken the summer tent pole action
movie and decided “why bother with any kind of semblance of quality
when you can simply throw random crap on the screen, and when it's
huge enough, and expensive enough, and explosive enough, everyone
will go see it”. And this strategy has been rewarded greatly by
audiences worldwide.
And
keep in mind, I didn't see, nor want to see, either of these movies.
I'm honestly not one to believe a movie is good by either the awards
it received or the records it broke in the box office. But Hollywood
had decided that there's a distinction between the two, either it
will be a low circulation indie darling, or it will be a crap
goldmine. Either it's art or entertainment. And this distinction
has been picked up and ran with by everyone, audiences included. The
constant fight over R ratings vs. PG-13 ratings boils down to this
idea, that either it's made for a larger audience and thus is a
soulless cinematic turd, or it has artistic integrity and will be a
much loved, if low on box office returns masterpiece. They act like
these are our only two options, and huge masses of the audiences have
decided to agree. They reward the crappiest of crappy with all the
money in their pockets, and it seems to be tied exclusively to how
much time was devoted to ridiculous special effects in the preview.
I really kind of feel that Hollywood has trained audiences to behave
like this, creating a Pavlovian response of great excitement when
shown mediocre film with huge budgets. They've been taking
psychological shortcuts in trying to entice the masses to go to
movies, by making exclusively sequels and remakes of easily
recognizable properties, by streamlining the budgets to accommodate
the most cutting edge special effects and just enough for a passable
script, and speaking as much as they can in the only global language,
explosions. Audiences eat it up, because this seems to be 80% of the
entertainment they give us. They've taught audiences to expect
terrible dialogue and gaping plot holes if they want some decent
action, and that if they want some intellectual stimulation, they
need to pack up and go to the Angelika.
But
there's another effect of this distinction between quality movies and
entertaining movies.
Hollywood
has killed fun movies.
Now
it gets worse. I saw Transformers 1 and 2. Yes the second was
terrible, and yes the first was only fair to middling. But even
while Michael Bay was aggressively attacking my intelligence, I still
managed to have a good time. The main reason was that I saw the
movies with friends and family, and it did deliver on some explosive
goodness and robot fights, and everybody was having a good time
together. When a movie promotes a fun atmosphere for audiences to go
and have a good time with friends at, it's amazing how fun the
experience can be, even when the movie itself is objectively
terrible. The whole group I went with to see Revenge of the Fallen
had a good time, even if none of us now will admit to liking the
movie itself.
But
this is no excuse for anyone legitimately trying to make a good movie
to scrimp on qualities outside of simply being a fun popcorn romp.
When you're working on what you want to be a good script, you want to
put as much distance as you can between yourself and Robots vs.
Explosions: the Movie. How do you do that?
You
make it less fun, is what you do. Crap movies got popular because
they still managed to be fun, and somehow because of this, fun has
become equated with crap. Now, if you want your movie to be taken
seriously in just about any conceivable way, it can't be fun at all.
To get an idea of what happens when film makers try to actually make
smart action movies, just take a look at the career of Christopher
Nolan. Yes, his movies are good; yes, they make a pretty good amount
of money and still manage to be critically acclaimed; but have you
noticed another similarity they almost all share? At least one love
interest isn't making it out alive. The only movie where the main
character doesn't have a dead wife or girlfriend is Insomniac, the
main movie in Nolan's career I never hear anyone talking about; for
all the rest, there will be a dead woman (and the grief her death
causes) as a central plot point for the movie. Twice in the case of
The Prestige.
This
applies to any movie that wants to be taken seriously, whether they
succeed at that or not. You want a spy movie that isn't just Roger
Moore death quips? Tadaa, you've got Jason Bourne, his shaky camera,
dead girlfriend, and everything. You want your Ray Harryhausen
mythology monster movies updated for modern times? Poof, toss in a
dead family and you've got yourself Clash of the Titans. You want to
watch some blue cat people save their jungle planet? Well you've
gotta sit through Sam Worthington watching his brother's corpse go
through the crematorium first.
You
want to see a noble Civil War veteran spend 2 hours saving an alien
princess and fighting wicked cool Martian creatures? Well you've got
some tragic backstory to wade through first. I'll readily admit,
they didn't do half bad of a job creating a version of the John
Carter character who had trouble letting himself become invested in a
cause because the last time he had, his wife and child had been
burned alive in their home. But did they have to? They opted to use
the tale to tell us about much of an atrocity war is, and while
that's a sentiment I wholeheartedly agree with, I also firmly believe
that A Princess of Mars is the wrong place and time to be telling us
that. If you wanted a story that explained just how bad conditions
were in Victorian Era orphanages, you'd read Oliver Twist, not Peter
Pan. But because they wanted to adapt John Carter and also make a
movie that had heart, soul, and quality, the only way they could do
that was to add some tragedy, and lose some fun. Enough of the rest
of the movie was fun enough to actually overcome this in my opinion,
but I'd have rather it just wasn't there and that they'd instead
focused on the budding romance between the two lead characters.
In
either case though, the movie came out, it was pretty great, even
where it could have been better, and it sadly did pretty bad in the
box office. This happens, and even if its failure was the fault of
forces beyond its control, it just boils down to an occasional
regrettable lack of audience support. It's not like this spells doom
for other potentially great movies, right?
Right?!
Wrong.
Hollywood
is going to take entirely the wrong lesson from this.
This movie failing means without a doubt other movies like it will
not get made, and I'm not just talking about the John Carter sequels
that would have been amazing. I mean any movie for a decent amount
of time afterward that is in any way similar to John Carter is going
to get shot down. If it takes place on Mars; if it's an action film
with a love interest who's a princess; if it features a strange
tribal alien supporting cast; if it's got Andrew Stanton as the
director. Hollywood is going to be taking a long, hard look at any
scripts coming its way and if it sees anything that can be construed
as a vague similarity, they're going to be very iffy. Hollywood is
likely going to be wary of all things science fiction for a while.
There's likely movies that have already been canceled because John
Carter failed.
This
has happened before. Speed Racer came out 4 years ago. It was
awesome, but it did badly for reasons I cannot begin to comprehend.
Regardless of what those reasons were, Hollywood decided it was
because the movie was a family friendly action flick, and made a mad
rush to cancel or overhaul any projects they had that fit that
description. A Captain Marvel movie was scrapped, and a Johnny Quest
remake was canceled.
They
do the same thing when a movie does well. When Iron Man became an
unexpectedly huge hit, they tried to catch lightning in a bottle once
more by recreating superficial similarities in other movies. One of
the next major superhero movies to come along was Green Lantern,
which featured a character who was brave, noble, and responsible, so
much so that he was deemed worthy to be entrusted with an extremely
powerful weapon. But because Iron Man did so well telling the story
of an immature, irresponsible jerk becoming a better person, by
golly, Green Lantern was going to tell the same story. Iron Man's
success couldn't have been because of Robert Downy Jr.'s irascible
charm or because the character's growth made complete sense in
presenting a situation where he logically would reach maturity and at
the same time come into a new and untold level of power which he no
doubt would have misused earlier, but thankfully doesn't now on
account of his own inner changes. No, it's successes were obviously
because irresponsible characters combined with super powers is fun to
watch, therefore it stands to reason that Green Lantern would be
successful if they did the exact same thing with it. And when Green
Lantern failed, they figured it couldn't be because the character's
arc of being given a mega weapon and suddenly, inexplicably becoming
a better, smarter, more caring person made little to no sense, or
because the interpretation was painfully inaccurate to the original
comics. No, Hollywood decided that it failed because any DC
character who wasn't Superman or Batman wasn't going to make any
money at all, and promptly responded by reiterating their stance of
never making a Wonder Woman, Flash, or Justice League movie.
Hollywood
has this uncanny ability to take exactly the worst lesson from a
failure or success possible, partially because they refuse to see
their own mistake and firmly believe that there is no factor for a
movie's success or failure other than audience demand. With John
Carter, they're not going to take into consideration any of the many
failings they made with the movie. They're not going to reason that
it failed because the name was neutered to the point of ineffectively
explaining its premise, or because the advertisements were
infuriatingly vague, or because they just had to add a tragic
backstory where there was absolutely no call for one. They're not even
going to look at the fact that it made decent money and that it's the
colossal budget that made it so hard to break even. They're going to
look at the lack of profit and somehow surmise that audiences don't
want sci-fi action epics with likable characters.
And
then they're going to order a cancellation on everything like it.
And
this is why we're so screwed.